Posts by Miranda Waugh

Simply Communicate

When communicators introduce the idea of a logical, step-by-step approach to communications planning, the common response is: “But communications is too messy for that kind of organised approach.” But this inherent messiness is exactly why it needs a linear, systematic method; to bring science to the art of communications.

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Telling Stories – new website

I have always admired the GiGL teams’ approach to technology. They understand, better than any group of people I know, how technology can be used to achieve great results, to tell stories that inspire change, and not just to impress and scare lesser mortals. Many of GiGL’s service users may not be aware of the detail and intelligence that goes into every product and service they create.

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