When communicators introduce the idea of a logical, step-by-step approach to communications planning, the common response is: “But communications is too messy for that kind of organised approach.” But this inherent messiness is exactly why it needs a linear, systematic method; to bring science to the art of communications.Read More
If at first you don’t succeed, look in your ‘deleted items’ for the instructions.
Information overload. We’re all suffering from it. Our inboxes are full of direct emails and newsletters. The internet is awash with information that would change our lives, if only we had time to read it. We filter it all according to our workloads, our mental and emotional capacity, and the perceived importance of the content and source.Read More
I have always admired the GiGL teams’ approach to technology. They understand, better than any group of people I know, how technology can be used to achieve great results, to tell stories that inspire change, and not just to impress and scare lesser mortals. Many of GiGL’s service users may not be aware of the detail and intelligence that goes into every product and service they create.Read More
Welcome to the 9th edition of the GiGLer and the first version of our new ‘iGiGLer’.
In this issue, we have moved away from PDF files, a sophisticated way of delivering information back in 2006, to this new web-based format. The new iGiGLer will enable us to better communicate what we do. It houses all archive articles, providing a valuable resource of information on our services, partners and data holdings.Read More